Search Engine Optimization or SEO as it is lovingly called by digital marketers, is the best bet for an organization to have and maintain a lasting presence on the web. As slow as it might be to rank a website on Page 1 of search engines, trust us when we say that, the fruits of labour are very sweet. There is nothing better than ranking organically and beating competition for crucial keywords- saving on many marketing $$$$.
Apart from being up there on search engines, effective SEO implementation comes with lots of benefits for the website and an organization. Imagine how many times you go to Google in a day to search for something. Now, imagine how many times, when doing those searches, did you go to page 2?
Users trust search engines, and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate.
We believe that SEO optimization does not end in optimizing a website but really extends to many other areas of the web like social media profiles, Google my business and more. Our SEO approach is more inclusive and encompasses aligning your SEO and marketing goals with your overall online presence which includes but is not limited to website, social, google maps and more.